by Fabrício Oliveira February 10, 2025Embracing the Lion ExperienceDear Lion,The work we do as Lions has a profound impact on countless communities and lives — including my own.Becoming a Lion 40 years ago filled a gap in my life I didn’t even know existed. While I had been blessed with a beautiful family and a successful business career, it wasn’t until I joined Lions that I discovered the incredible rewards of being part of a group dedicated to serving others. The friendships, leadership opportunities and sense of fulfillment have left an indelible mark on my life. For that, I am profoundly grateful.As Lions, it’s important to reflect on how being part of this organization has shaped our lives — and to share those stories with others. Let your family, friends and social media community know why you’re proud to be a Lion. Better yet, invite them to join us. What better way to make a mark on someone’s life than by offering them the chance to experience the joy of service?That joy is what fuels my commitment to MISSION 1.5, our ambitious goal of reaching 1.5 million members by 2027. Thank you for embracing this mission and helping to spread the joy.At your service,Fabrício Oliveira International President, Lions Clubs International