Stopping the Spread: Measles-Rubella Vaccination Campaign in West Bengal

Measles and rubella are highly contagious viral diseases that spread easily through coughing or sneezing and can cause life-threatening health complications. Despite the availability of safe and cost-effective vaccines, thousands of infants and children die from both diseases worldwide each year. Lions in West Bengal saw an opportunity to help. 

Since vaccination is the most effective way to prevent both diseases and their devastating effects, the government of West Bengal started a measles-rubella vaccination campaign. The Lions of MD-322 wanted to help raise awareness of the vaccine and reduce trepidation. They used a US$40,905 Designated Grant from Lions Clubs International Foundation (LCIF) to support mass advertising and social mobilization for the campaign.  

LCIF Trustee and Past International Director Gurcharan Singh Hora, says, “Vaccinating the entire population of the state by government agencies was a massive undertaking. Volunteer efforts were required to support the agencies in carrying out vaccine work and creating awareness among the masses to take the vaccination. As such, Lions of Multiple District 322 decided to join the campaign.” 

The Lions worked tirelessly to create awareness performing various rallies, distributing leaflets and booklets, conducting press conferences, advertising on billboards and banners, setting up booths and camps — going above and beyond to spread the word about this incredible vaccination program. They also volunteered to manage the rush at the time of vaccination and provided moral support for those who were afraid of the vaccine.  

“This vaccination campaign has touched so many lives and brought real change to West Bengal. Over 90% of the population of the state was vaccinated, controlling the threat of future spread of measles and rubella. This program ensures good health for families and children in this area,” says Trustee Hora. Many infants, children and parents are protected from these brutal diseases, thanks to LCIF and local Lions clubs who took action to stop the spread. Trustee Hora adds, “The community provided very positive feedback about Lions’ involvement in creating awareness and providing education. Our role in bringing people to vaccination centers and organizing the flow of people on-site was widely appreciated by government agencies, media and the general public.” 

This campaign is a powerful example of how LCIF and Lions work hand in hand to save lives and create brighter futures. By stepping up to support lifesaving projects like the measles-rubella vaccination drive, we not only protect children from devastating diseases but also strengthen communities and build healthier futures. Together, we are proving that meaningful change is possible. To learn more about how an LCIF grant can help where your community needs it most, visit lionsclubs.org/grantstoolkit.